The DIGIXX Awards recognizes and celebrates the best of the best in digital marketing that creates an exceptional user experience that is moving, deeply engaging, and/or interactive. The winning work ultimately serves to educate the marketplace about what works and why in digital advertising, as well as inspire the community by pointing to future trends and where the industry is heading.
Industry Sector Awards| Categories | Description | Fees | Examples |
| Financial services | This award is to acknowledge digital marketing excellence in financial services sector. It is open to any brand operating in the financial services sector. | 12000 | Insurance, Mutual Fund, Stock Broking etc |
| Banking Services | This award is to acknowledge digital marketing excellence the banking services sector. It is open to any brand operating in the banking services sector. | 12000 | Banking, Payment, Money Transfer |
| Consumer goods | This award is to acknowledge digital marketing excellence in consumer goods sector. It is open to any brand operating in the sector. | 12000 | All white goods eg TV, Refrigerator, Washing Machine etc |
| FMCG | This award is to acknowledge digital marketing excellence in fast moving consumer goods sector. It is open to any brand operating in the sector. | 12000 | All fast moving consumer goods |
| Real Estate | This award is to acknowledge digital marketing excellence in real estate sector. It is open to any brand operating in the sector. | 12000 | Real estate developers, mobile apps, Realestate aggrigators, brokers etc |
| Education | This award is to acknowledge digital marketing excellence in education sector. It is open to any brand operating in the sector. | 12000 | Education Institutes, Institute aggrigators etc |
| Programmatic & Technology | This award is to acknowledge digital marketing excellence in technology sector. It is open to any brand operating in the sector. | 12000 | All tech cos., tech solution providers etc |
| Telecom Operator | This award is to acknowledge digital marketing excellence in telecom operator sector. It is open to any brand operating in the sector. | 12000 | Telecom operators |
| Telecom Hardware | This award is to acknowledge digital marketing excellence in telecom hardware sector. It is open to any brand operating in the sector. | 12000 | Mobile Phone/ Tablet makers etc |
| Media | This award is to acknowledge digital marketing excellence in media sector. It is open to any brand operating in the sector. | 12000 | TV Channels, Print Media, Radio Stations etc |
| Entertainment | This award is to acknowledge digital marketing excellence in entertainment sector. It is open to any brand operating in the sector. | 12000 | Movie Studios, OTT Platforms, Games etc |
| Ecommerce | This award is to acknowledge digital marketing excellence in ecommerce sector. It is open to any brand operating in the sector. | 12000 | All Ecomm platforms multi-brand or single-sector etc |
| Travel & Leisure | This award is to acknowledge digital marketing excellence in travel & leisure sector. It is open to any brand operating in the sector. | 12000 | OTAs, Other hotel or romm or appartment aggrigators etc |
| Transport | This award is to acknowledge digital marketing excellence in transport sector. It is open to any brand operating in the sector. | 12000 | Car rentals, fleet providers, pool car services, local transport aggrigators etc |
| Classified | This award is to acknowledge digital marketing excellence in classified sector. It is open to any brand operating in the sector. | 12000 | B2B or B2C classified services |
| Automotive | This award is to acknowledge digital marketing excellence in automotive sector. It is open to any brand operating in the automotive sector. | 12000 | OEMs, Auto Showrooms, Online platforms, aggrigators etc |
| Public sector and Government | This award is to acknowledge digital marketing excellence in public sector and government. It is open to any brand operating in public sector and government. | 12000 | Govt. Departments, Ministries etc |
| Retail | This award is to acknowledge digital marketing excellence in retail sector. It is open to any brand operating in retail sector | 12000 | Offline Retail stores multi-brand or single-brand etc |
| Media Technology/ Platform | This award is to acknowledge digital marketing excellence in media technology or platform sector. It is open to any brand operating in this sector. | 12000 | Programmatic platforms, SSPs, DSPs, Email sol. Providers etc |
| Charities and non-profit | This award is to acknowledge marketing excellence in charity or non-profit sectors. It is open to any brand operating in the non-profit and charity sectors. | 12000 | Charitable institutes, charity aggrigators etc |
| Healthcare / Pharma | This award is to acknowledge digital marketing excellence in Healthcare and Pharma sector. It is open to any brand / company operating in the sector. | 12000 | Pharma Companies, Healthcare Institute |
Discipline Awards for Campaigns| Categories | Description | Fees | Examples |
| Content marketing | Recognising the best brand use of content across all disciplines including, video, mobile and online. Content marketing sees brands use content to engage their target consumers, which either drives a better level of interaction with the brand, encourages more purchases, enhances loyalty or any other vital organisational aim. | 10000 | A branded app, microsite, native campaigns, a branded content video etc |
| Social media | Recognising excellence in brands social efforts. Whether it is community management or sharing a campaign, whether paid-for Facebook posts or reactive tweets, this award will recognise the best use of social media by brands. | 10000 | Any social media campaign, paid or earned media |
| User experience and design | Recognising excellence in brands user experience strategies and execution, along with design of every type. So whether it's a brilliant new website design, an intuitive mobile site, this is the category to enter. | 10000 | UI of an app, UI of a website etc |
| Data, analytics and optimisation | Recognising excellence in brands use of data, analytics or skilled optimisation. | 10000 | Use of data to optimize the result of a campaign |
| Video | Recognising excellence in use of video, whether for advertising campaigns, content marketing, social or other digital marketing initiatives. | 10000 | Effective commercial in digital media, the effective use of media that drove results |
| PR/ ORM | Recognising excellence in brands use of PR or Online Reutation Management and communications. It covers all aspects of the discipline, from great communications campaigns, through to corporate reputation and crisis management. | 10000 | Online PR or Online reutation management |
| Multichannel marketing - four channels or more | Recognising the integrated marketing campaign which makes best use of every channel available. Open only to campaigns, projects or brands using four or more media (e.g. print, web, mobile, outdoor etc), this award will demonstrate the best practice in real channel integration. | 10000 | Effectively using digital media (desktop or mobile) taking the thread from a traditional media campaign |
| Search marketing / Display marketing | Recognising excellence in a brands use of search, whether it is paid, organic or a mix of the two. | 10000 | Best use of keywords |
| Sponsorship and partner marketing | Recognising excellence in brands' use of sponsorship activities and activation, along with partner marketing initiatives. | 10000 | Campaigns that drove sponsorships |
| Email marketing | Recognising the best use of email. | 10000 | Email marketing campaign |
| Experiential | The experiential and events award is intended to recognise excellence in branded events and experiences that took place on digital space or onground. Whether it is festivals, a one-off branded event, major exhibition or ongoing experiential activity, this is the award for it. | 10000 | Online sale, AR, VR etc |
| Programmatic and performance marketing | Recognising excellence in brands use of programmatic marketing, advertising, automation and performance marketing. | 10000 | Programmatic or Performance campaigns that drove results |
| Mobile and apps marketing | Recognising excellence in mobile marketing campaigns, strategies and initiatives - from SMS or app development, innovative use of tablets or gamification. | 10000 | Mobile campaign, use of media mix and the app installs |
| CRM/loyalty | Recognising excellence in brands use of customer relationship management and loyalty techniques. Whether it is a piece of sophisticated customer analysis, an innovative customer community or a new digital loyalty card, this award will recognise best practice in this area. | 10000 | Loyalty cards, vouchers in desktop or mobile |
| Digital and direct marketing | Recognising excellence in brands use of direct marketing, whether in desktop or mobile a direct mail or text message or an OBD. This award is about recognising the marketing that demands a response and achieves it in spades. | 10000 | Direct message, Direct mail, OBD, IVR etc |
| Promotional/shopper marketing | Recognising the best use of promotional tactics, whether sales promotions, strategic digital voucher which creates compelling reasons for consumers to buy. | 10000 | In-strore digital activation, contest that drove footfalls etc |
| Insight and research | Recognising excellence in brands use of their consumer or market understanding. So whether it's valuable quant or qual research put to practical use or market insights and trends that have revolutionised a business, this is the category. | 10000 | Research based digital campaigns |
Special Awards| Categories | Description | Fees | Examples |
| Display agency of the year | This category is open to entries from agencies that specialises in display advertising in digital media. The aim of the award is to reward the agency that not only triumphs in terms of the great work it produces, but also its reputation with clients and innovative approaches. | Free | None |
| Performance agency of the year | This category is open to entries from agencies that specialises in performance advertising (Search or Affiliate) in digital media. The aim of the award is to reward the agency that not only triumphs in terms of the great work it produces, but also its reputation with clients and innovative approaches that drives the performance. | Free | None |
| Marketer of the year | This category is open to entries from all marketers who understood the power of digital. The marketer has effectively used digital media over the years and is recognized as one of the top digital spender in India. | Free | None |
| Brand of the year | This category is open to entries from all brands. The brand has effectively used digital media in last year. It's the most advertised brand in digital media. | Free | None |
| Most promising Digital Agency of the year | This category is open to entries for agencies that is operational for not more than 5 years as on 31st December 2016 | Free | None |
| Adgully Young Guns of the year - Agency - Babe | This category is free to enter and is aimed at seeking out the best young talent in the Industry. The age limit of the participant should be between 24 years to 29 years on or before 31st December 2016 | Free | None |
| Adgully Young Guns of the year - Agency - Dude | This category is free to enter and is aimed at seeking out the best young talent in the Industry. The age limit of the participant should be between 24 years to 29 years on or before 31st December 2016 | Free | None |
| Adgully Young Guns of the year - Marketer - Babe | This category is free to enter and is aimed at seeking out the best young talent in the Industry. The age limit of the participant should be between 24 years to 29 years on or before 31st December 2016 | Free | None |
| Adgully Young Guns of the year - Marketer - Dude | This category is free to enter and is aimed at seeking out the best young talent in the Industry. The age limit of the participant should be between 24 years to 29 years on or before 31st December 2016 | Free | None |